In this insightful discussion on digital marketing, Tatyana Savage emphasizes the vital role of automated email marketing in retaining customer attention and driving sales. While many entrepreneurs focus on gaining initial exposure, it’s crucial to maintain relationships with existing customers.
The video outlines the traditional marketing funnel, which includes stages like awareness, interest, decision, action, and retention. Tatyana highlights that businesses must not just attract new customers but also keep their engaged audience within their ecosystem.
A key takeaway is the importance of email marketing as a tool for relationship building. Having an email list serves as a protective measure against the fluctuations of social media algorithms, ensuring direct access to your audience.
For effective email marketing, Tatyana advocates using the platform Omnisend, which specializes in email and SMS marketing for e-commerce. You can explore Omnisend here:
https://www.omnisend.com/tatyana
Additionally, using code TATYANA at checkout can save you 30%!
She articulates three strategies for leveraging email marketing: creating a lead magnet to grow your list, implementing an automated welcome sequence, and focusing on relationship building through valuable content. This approach fosters customer loyalty and transforms casual shoppers into repeat buyers.
By adopting these strategies, you can streamline your digital marketing efforts and maximize your revenue potential.
By Tatyana Savage