In this guide on building a merch brand, Mike discusses the power of print-on-demand and how it allows for flexibility without the burden of inventory. Whether you are an influencer, a gym owner, or anyone looking to sell merch online, print-on-demand enables you to test multiple designs without any upfront costs.
The first step is to create a design that resonates with your target audience. A recommended strategy is to explore successful designs in related niches. For instance, if hunting-themed designs are popular, consider adapting them for fishing aficionados or pet owners.
For creating or sourcing designs, platforms like Etsy can be invaluable. Browse various t-shirt designs to gauge trends and see what types work well in your chosen niche.
Next, choose a supplier to handle printing and fulfillment for you. This is a crucial component of the print-on-demand model, as it saves you time and allows scalability. There are various tools to help you set everything up on Shopify:
Get started here:
https://santrelmedia.com/gelato
Shopify plans are available at an introductory rate:
https://santrelmedia.com/shopify
To compare different Shopify plans, use this tool:
https://santrelmedia.com/Shopify-Calculator
Don’t forget to form your LLC for legal protection:
https://santrelmedia.com/LLC
For productivity, check out:
https://santrelmedia.com/Productivity
For marketing, explore TikTok Ads:
https://santrelmedia.com/tiktok
If you’re into Snapchat, grab $375 in ad credits here:
https://santrelmedia.com/snapchat-ads
For email marketing, Omnisend is a great choice:
https://santrelmedia.com/omnisend
If you’re interested in starting a newsletter, check out Beehiiv:
https://santrelmedia.com/Beehiiv
For insights on AI-driven email news, subscribe to Neural Frontier:
https://neuralfrontier.beehiiv.com/subscribe
Follow Mike and Nate on Instagram for more updates:
Nate: https://www.instagram.com/nateobrienn/
Mike: https://www.instagram.com/mikeobrienn/
Get Shopify to start selling!
By Santrel Media