In this episode, we dive into insights from Jameson, who transitioned from a successful finance career to launching his own home services business, West Coast Decks. In his first month, he generated an impressive $60,000 in revenue through just three jobs, demonstrating the power of high-ticket services in the construction industry. 🎉
Jameson emphasizes the importance of simplifying the decision-making process for clients. For instance, securing a $50,000 deck installation can often be accomplished in a one-hour meeting, with just a few choices to make. This allows for a smoother sales process and minimizes room for errors.
The conversation also includes practical advice on branding, pricing, and lead generation. Jameson explains how charging for high-margin services can sustain a business, recommending a pricing strategy that aims for a 50% gross margin. This strategy helps businesses absorb potential losses from any challenging jobs that may occur.
If you’re interested in joining a community of consultants able to charge substantial fees for their services, check out Playmakers AI at this link:
https://playmakersai.com/
For more resources, sign up for Chris Koerner’s newsletter here:
https://tkopod.com
Also, connect with Jameson on X at:
https://x.com/jamesonhaslam
If you want to learn more about Chris Koerner himself, visit:
https://www.chrisjkoerner.com/
Lastly, check out Lazy Books for an AI-enabled accounting solution:
https://lazybooks.com/
By Chris Koerner on The Koerner Office Podcast