In this special edition of Marketing for the Now, Gary Vaynerchuk and Jim Stengel dive deep into the captivating world of Super Bowl advertising. They unpack the major marketing moments from the Big Game and discuss what truly makes a commercial memorable.
One of the key highlights from their conversation is the evolution of experiential marketing. Brands are becoming increasingly savvy about leveraging these opportunities to engage audiences, with a notable shift towards creating more thoughtful and impactful experiences. Gary notes how brands such as Raising Canes and Fanatics are standing out by turning events into content production days, capturing the essence of Super Bowl week in dynamic ways.
They emphasize that a successful Super Bowl activation should not be viewed as a one-off tactic, but rather as part of a larger strategy that supports brand growth over time. A strong piece of advice shared was to ‘be bold’ in your marketing efforts, stressing that taking chances can lead to memorable outcomes.
Gary also encourages marketers to connect with peers on platforms like LinkedIn and extract valuable insights, showcasing the collaborative spirit of the marketing community.
For more insights, visit The CMO Podcast website: https://thecmopodcast.com/
Learn more about vYve here: https://vyve.com/
This discussion is a treasure trove for anyone looking to elevate their marketing game during major events.
By GaryVee