In this insightful discussion, Adam Erhart explains the unique advantages that beginners have when it comes to acquiring clients. He reflects on his experience of closing a $3,000 client with no prior experience or portfolio, highlighting how psychological techniques can turn perceived inexperience into an asset.
Clients often prefer working with beginners due to the principle of psychological ownership. When clients help create something, they become more emotionally invested in its success. Adam illustrates this with the IKEA effect, where people value items they contributed to assembling far more than ready-made products.
He discusses various studies showing how individuals value their creations significantly more than pre-made equivalents. This dynamic is especially strong when clients see themselves as mentors or teachers, which is a powerful tool for beginners in their client interactions.
Adam introduces the ‘mentor method,’ which includes crucial steps for beginners to secure clients. This involves positioning oneself as a learner rather than an expert, fostering a collaborative atmosphere where clients feel they are shaping the beginner’s expertise.
The methodology outlined consists of several moves: starting with the student frame, establishing a knowledge exchange, conducting a teaching test, and using a wisdom implementation close as strategies to engage clients effectively.
Moreover, he emphasizes the importance of quick results. He advocates for utilizing HighLevel, a comprehensive platform that streamlines the process of building marketing systems. It enables beginners to showcase their capabilities live, creating transparency and trust with potential clients.
In conclusion, Adam notes that the essence of landing clients lies not in showcasing expertise but in demonstrating genuine care for their success. Inspired by personal origin stories and a commitment to creating value, beginners can leverage their unique perspectives to attract clients who wish to be a part of their journey.
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By Adam Erhart