In today’s episode from Gary Vaynerchuk’s keynote at NRF Retail’s Big Show, he discusses the significance of attention in business and how it has become the most valuable asset today 💡
Gary argues that winning on social media is easier now than ever before, emphasizing that relevance trumps follower count. He points out that algorithms currently favor creativity over just having a high follower number, making it very possible for new content creators to gain visibility.
Another exciting point he shared was the shift from social media to what he calls ‘interest media.’ In this era, organic content plays a crucial role in fueling performance marketing, leading to better engagement and results for businesses.
Gary also highlighted how live social shopping and AI technologies are transforming the landscape of commerce. This change is not just a trend; it’s reshaping how brands interact with their audience and how customers discover products.
For further insights, you can explore Gary’s approach to advertising at VaynerMedia, which has established a strong presence across various cities including New York, Los Angeles, and London, and his multifaceted investments and projects include the NFT project VeeFriends and his passion for sports ownership 🌟
Getting good deals on leases and operating stores with smart P&L are crucial for retailers aiming to create demand in a competitive market. Also, measuring the right metrics in retail is vital; Gary stresses the importance of understanding how media spend translates to cash register success, which can sometimes be overlooked.
You can follow Gary to stay updated on his insights into business and marketing:
https://www.garyvaynerchuk.com
https://twitter.com/garyvee
https://www.instagram.com/garyvee
Gary’s work extends beyond social media into powerful storytelling and trend identification, which is especially relevant in this age of fast-paced digital evolution. He continuously seeks to empower others through his knowledge and experience in navigating the complexities of modern commerce and consumer behavior.
By GaryVee