In the marketing world, many entrepreneurs feel like they’ve tried everything, from content creation to running ads, yet still fail to gain traction. What they often overlook is the importance of doing the right things in the right order. Marketing isn’t just a series of actions; it should be considered a layered system.
The foundation of this system starts at level one—tricks and hacks, where most online marketing advice resides. While these methods might yield temporary spikes in engagement, they are not sustainable or scalable without deeper strategies.
Moving up, level two represents tactics including funnels, lead magnets, and ad campaigns. Though helpful in isolation, the problem arises when these tactics are disjointed; they fail to create a cohesive customer journey.
At level three, we introduce strategy. This is the point where marketing elements begin to align with each other. Your content connects with your offers, ensuring that your emails support your overall message and your ads reach potential buyers ready to convert.
Finally, at level four is psychology—the most pivotal layer. Here, understanding how people actually make buying decisions is crucial. Rather than simply presenting offers, you need to frame them in a way that alleviates pressure and reduces resistance, making the buying decision feel natural and justified.
This hierarchical framework helps clarify where one might be struggling in their marketing approach. When the psychological aspects are neglected, even the strongest strategies can falter, leading to unnecessary effort for minimal results. By recognizing where you’re stuck in this hierarchy, you can shift focus and start creating a marketing strategy that truly resonates with your audience.
For those interested, there’s a free course available along with a 30-day HighLevel trial that includes valuable resources like the One-Person Agency Operating System and Client Acquisition Scripts. You can sign up here:
If you prefer to skip straight to the trial and still enjoy the bonuses, visit:
By Adam Erhart